Most of us share an innate sense of right and wrong, empathy with, and consideration for others. These are the fundamental traits we have evolved to engender stable, cohesive societies.

We also tend to act more humanely as individuals than we do as a group, especially when the subject of our actions (or inactions) can be conveniently grouped and de-humanised.

When we look at the many measures of success in conventional business, we can see how inhibiting our humanity can be advantageous to business success. Profit above all else. De-humanising staff and customers as cogs and numbers. Selecting sociopathic decision-makers and leaders…

How long can we keep this up for? Is the price worth it for our collective welfare?

This way of doing things not only limits creativity (to be creative you need to be human) but also actively discourages a segment of the population – those who don’t believe they are “tough” enough, or “too nice” etc. – from being involved in business. Conventional business can be a club that only certain types of people, with certain attitudes and thinking, can join. Surely, this is not fully leveraging the potential of humanity?