opposite; against the grain

A fellow Design thinker wrote to me in the course of an email conversation: “One of the most influential moments in the last year was seeing Prof Muhammad Yunus, Nobel Prize winner and founder of the Grameen Bank, talk about how he set up the Bank, and the system of microcredit. He said something very simple, but incredibly insightful: ‘I studied the banking system - how they did everything. Then, I did the opposite. They loaned to the rich, I loaned to the poor. They worked in the cities, I worked in the villages. Their customers were men, my customers were women.’”

This is “doing the opposite” in action. What if we were to take this same stance with our global economic system? Maybe that will prevent another GFC!

Didn’t Einstein say the definition of madness is to do the same thing again and again while expecting the outcome to be different?

Be an opposite. Do what every one else is NOT doing. That actually sounds quite sensible seeing the world is probably crazy!