I’m not a guru.
It is nice that you think I am one. But I don’t want to be one.
Being a guru implies I have the magic answers. And I don’t! And especially not without thoroughly understanding your situation. And no, you can’t offload all your responsibilities to me either.
What I have is a good set of tools and methodologies to help my clients get to potentially great answers – answers that are specific and appropriate to their challenges. Answers that hopefully they can work with practically and sustainability over time.
Am I a guru of the tools and methodologies then? That sits slightly more comfortably with me. Certainly my professional development has been primarily focused on the fundamental tools and methods, rather than the more surface PR and marketing.
In any case, the answers lie somewhere between us. And the responsibilities are shared between us at different times of the project timeline. It is a collaboration!