China – service differentiation

This is a follow-on post from China the Ikea of businesses.

Differentiation by service: make a same-same product but pair it with specialised and targeted services that become the core differentiator. ALong the lines of moving from things to thinking/service.

To follow on from the previous examples – we could be looking at same-same laptops paired with a 1-hour global replacement service and automated remote backup.

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