Vitsoe the shelving maker takes a strong clear stance against built-in obsolescence and the common practice of selling people slightly newer things before they need it.
"For 50 years Vitsœ has stood against product obsolescence, which means you can still add shelves to your old system.
That’s why we do not have any obsolete stock and why we do not have a sale. It’s an avowedly long-term and single-minded attitude."
Read the full post here. And take a look at their designs too while you are there. Fantastic stuff.
See also their video: