There are things most of us won’t do for profit – say smuggling or burglary. But the more mundane everyday things are less black and white: Using stolen (pirated) software, lying about (spinning) product features in advertising, or deliberately delaying payments.

From a distance, business does seem primarily motivated by profits. But when we scratch a little bit deeper, we do often find other decision drivers.

Individuals have more power of influence over decisions than they may realise. So how are you using your decision making powers?

In larger businesses, individual influence is tempered by the layers of committee/compartmentalised decision making processes. Nonetheless even here the individual can have influence - either overtly as the leader of a committee, or as a behind the scenes influencer. We can see how individual senators motivated by their personal religious beliefs can sometimes affect the decision of our supposedly secular government.