I don’t think people are somehow truly more “professional” in business than they are in every day life.

Consumers are consumers. Their core expectations and values remain consistent. How they behave at the supermarket reflects how they behave in business.

(Yes, I am making broad generalisations below.)

The customer who invests tens of minutes to pickily choose between indistinguishable lumps of fish at the supermarket will be the same ones to agonise over pointless detail and avoid committing to any decision.

The customer who always automatically chose the cheapest option (ignoring the wisdom of “too good to be true”) is the one who complains about sub-par solutions and blown budgets.

The customer who barges in with their demands with an attitude of entitlement, without any consideration of their impact on others, is the one that seems to have difficulty finding consistent, available suppliers.