I have talked on and off about the concept of doing pro-bono work for not-for-profit community organisations as a way of learning the art of innovation.
Amongst other challenges and opportunities, many not-for-profits operate with fewer resources which force outside-the-box thinking so as to achieve more with less.
This is also true for emerging markets, or “blank slate” markets (Infosys COO S.D. "Shibu" Shibulal). Blank because there are less (or non-existence) expectations, status quo, or infrastructure to impede the introduction of radical new concepts.
Big companies like Nokia and Denone are now leveraging these “blank slate” markets as test beds for innovative new offering ideas. And with great results.
Read the full article How Innovations from Developing Nations Trickle-Up to the West by Michael Fitzgerald in Fast Company.