This is a large printed ad attached to a refrigerator with odour control features. It can be seen in all good whitegoods shops all over Singapore.

Is this a sign of some failure in awareness? Of an inability to even peek slightly outside the box?

Or is it a deliberate act of social mischief on the part of the designer? If so, what does it say about the lack of awareness on the part of the marketing/communications department, or indeed of the general consuming population? Are people really that straight here?

This reminds me of the actress whose secret to youthfulness is that she swallows.