eicolab: design thinking for business innovation

Super Supa Glue ad

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A very nice bus stop ad for Selleys Supa Glue spotted in a Singapore bus stop. There is something really compelling simple about this design. And yet on closer inspection it provides a lovely depth of details.

This is perfectly executed for the deployment context (a large poster at bus stops). From afar you see the product. Close up you see a myriad of detail, of the many many things you can fix with Supa Glue. Lots of detail to keep you entertained while waiting for the bus.

(The camera on the Blackberry ain’t half bad!)

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