Design is innately innovative

Design is by its nature innovative.

Design is a process of doing or making something better. The designer asks: How can I solve the problem at hand better? How do I do what I have to do better?

Every design process I have seen so far – be it from industrial, graphic, service or process design professionals – are variations on the same framework:

Clarify Define Problem -- Generate Ideas -- Select Idea Finetune Prototype -- Plan Execution -- Execute -- Review Improve

Of course, not all designers consciously or formally use a process. There are some designers who insist that they get their inspirations out of the blue, and where the visual manifestation outweighs all other concerns like reality, usability and ethics.

Which brings us to this thought: To teach innovation is to teach design; or more specifically, the design process.

(Thought at Innovation and Service Design conference, 29 Jan 2010, Malmö, Sweden.)

One comment

  1. latchkeykid said:

    One of the key characteristics of a (fundamentalist) religion seems to be the enforcement of one single strict version of the truth. Believers must subscribe to the one unwavering world-view, or else.

    This commitment to a single clear path can be a great thing. But it is also a guaranteed vaccine against diversity and new thought. Humans are innately creative. Asking questions, challenging convention, breaking rules, and imagining alternatives.

    Or, there’s more than one path to a great idea.

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