Want people to give you feedback on your new product or service? So you pay people to come test your product right? Payment may be money or some other perk like a free lunch.

What if you charged people to come test your product? Sounds totally counter-intuitive right?

IDEO’s toy development people charge parents a minimal hourly fee to bring their children in to test the various toy prototypes. Charging a fee actually resulted in more kids showing up, and showing up early.

(From The Ten Faces of Innovation – Strategies for heightening creativity by Tom Ford with Jonathan Littman, ISBN978-1-84668-031-1.)

What are some counter-intuitive ideas you can try out in your business today? In the current economic climate, are you scrambling to do the same things as everyone else? What if you did the opposite?

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization