Here’s another great description of the new role for designers, from Jenn and Ken Visocky O’Grady’s The Information Design Handbook, ISBN 978-2-940361-91-5.
In the modern marketplace, the emergence of the designer as author, business person, consultant, and thought leader has significantly augmented [our] traditional aesthetic skills.
However, our roots remain visual. …
A clear explanation of aesthetic decisions – framed by logic. Supported by visual standards, and imbued with creative enthusiasm – assures design buyers that their money has been well spent.
