Wow – what a great (sub)title!

Business is personal. When I first started saying this in 2003, people were amused or sceptical. It is good to know that other (more notable!) people have said it before me, and that many more voices are saying the same thing today - I keep seeing this phrase in various books.

How many times have we all heard the opposite: “Don’t take it personally, it’s only business.” Why is this always said as if it is a perfectly reasonable excuse for bad/unethical/immoral behaviour?

Thanks to Sam Leader of FlyingSolo for the heads-up.

Buy now from Amazon:
Small Is Beautiful: Economics as if People Mattered