I am so over camera ads showing perfect-looking primped, pimped and Photoshopped actors in the same-old same-old settings. It is exactly the same as the myriad of saccharin soulless sample photos that get put in photo frames during manufacturing.

Are camera ads turning into car ads? Cameras are certainly getting harder to differentiate these days. Just like cars.

Here’s a free alternative concept: show lots of images of very normal everyday happy people in normal non-perfect settings – “The best cameras reveal the beauty within.”