Deliberate or unwise image choice?

This is one half of a two-page spread Nokia ad in the November issue of Monocle magazine.

What an odd choice of image given the strap-line shown on the phone screen.

Why is the technology actively getting in the way of me making a connection with (I cannot see his face or his eyes) the person?

Is this a deliberate use of reverse-psychology to emphasise the message?

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