The corporatisation of life

I am part way through reading Douglas Rushkoff’s Life Inc.: How the World Became a Corporation and How to Take It Back by Douglas Rushkoff, ISBN 978-1400066896.

Many of what we take for “this is the way things have always been” – the nature of work, careers, commerce, trade, the economy, buying property etc – are really quite recent inventions in our history as a species. This is really an interesting, and much needed, mental kick up to a much larger picture of how things are in our world.

We seem to be increasingly focused on fixing the immediate issues, on sorting the symptoms directly in front of us. We are increasingly oblivious to the fact that sometimes systemic change is required. Or more prepared to turn a blind eye on things that simply don’t work (or rather things that work very well in the service of profit making, at the expense of our humanity). Revolutions. The fundamental rebooting of core systems.

Is this because life is way too busy? The systems are too entrenched? Is it simply easier to eek out the best possible living we can seize for ourselves within the system? And the future and the rest of humanity be damned? Is it simply too hard to give a damn?

One comment

  1. Cathy Hattersley said:

    Hey Zern. Thanks for the post. Sounds like a good read. Will add it to my list of the next to read.

    Cheers
    Cathy.

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