eicolab: design thinking for business innovation

Clean pond vs polluted lake

“The quality of a society is more important than your place in that society. … it is better to be a small fish in a clean pond than a big fish in a polluted lake.”

From Eric Weiner’s book The Geography of Bliss: One Grump’s Search For The Happiest Places In The World. ISBN 978-0-446-69889-4.

As business builders, is it more important that we create a clean pond rather than steep in a polluted lake? A clean pond is probably more likely to attract the fish who gets it, and more likely to out-live a polluted lake.

Is your business a clean pond or a polluted lake? Is your growth strategy leading you towards a clean pond or a polluted lake?

Is it possible to create a clean lake?

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