eicolab: design thinking for business innovation

Shallow commoditisation of “meaning”

Those in the know are saying customers want meaning, beyond the usual empty and shallow marketing. This just smacks of blatant inauthenticity – and totally deserves a resounding WTF?!!

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2 comments on “Shallow commoditisation of “meaning””

  1. T.OC said:

    That’spretty bad, but I’ve seen worse, like how getting an early payout on your insurance policy for cancer can make you as elegant as a swan.

  2. Zern said:

    Thanks for the Cancer Swan link T.OC.

    Good bloody grief. What were they thinking?

    Was it copy translated badly from Mandarin or something?

    Love the other pictures too T.OC. Milk made from milk (as opposed to melamine of course, silly!)

    Keep up the great work!

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