Social media and the porn industry

How does the porn industry currently leverage social media, given its somewhat underground, brown paper bag nature, to service its needs? The likes of marketing, enabling and supporting tribes, etc.

I am assuming the industry already uses social media to some extent. I don’t know for sure.

Granted a wildly popular, obviously porn-related Facebook group or page may not be something many will display. And yet, there has to be an undeniably social element to porn. It is a human activity after all, and one that is cantered around one of our core defining traits – our sexuality.

Does anyone have insights to share?

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