eicolab: design thinking for business innovation

Business is personal (in Arab culture)

A walk-by pickup at a bookshop:

Spotted in Understanding the Arab Culture – a practical cross-cultural guide to working in the Arab world by Dr Jehad Al-Omari.

Most Westerners have a tendency to divorce and separate their personal lives from business imperatives. The idea that business is personal has more negative connotations than positive ones. It flies in the face of neutrality and can easily lead to bias and favouritism. To solve problems and conflicts, the Western mindset tends to depersonalise them.

Whilst these values are admired in the Arab world, Westerners can equally to perceived as being impersonal, cold …

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