Two Coke campaigns

Compare and contrast these two current Coke marketing campaigns:

On the left is a customised can featuring the work of a designer in the Audi Fashion Festival. This appealed greatly to me. What a great and simple way to support talent development and market a product at the same time. Well done Coke.

On the right is a new look PET bottle with grip bumps. What a grotesque and stupid attempt to get a little attention. What a waste of plastic (bumps = more plastic required?) Another example of gratuitous dumb “differentiation”. Shame shame shame.

What does this say about Coke’s integrity and authenticity?

I guess these balances out my feelings towards Coke. At least we are not being bombarded with brown squirting liquid.

3 comments on “Two Coke campaigns”

1. Bradley said:
   

   I’ll have to agree with you that the can has a better design to it. It’s classy looking and would appeal to me more. The bottle looks like something designed for a retarded 4 year old.

   
   10 May 2009 at 5:11 am
2. Zern said:
   

   That’s a funny thought – is pointless meaningless marketing simply retarded?

   
   12 May 2009 at 12:47 pm
3. Bradley said:
   

   Well, I think from most peoples’ perspectives it is, but, sadly, they wouldn’t be doing it if it didn’t work for some people.

   
   12 May 2009 at 3:54 pm

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