Heineken’s innovation – no change!
Beer producer Heineken currently has bus stop advertising in Singapore with the line “Our greatest innovation: the same beer.”
Clever.
Innovation is not about change for the sake of change. Remember New Coke? Sometimes, a good thing should be left alone.
This could be a mistake a business may make in the rush towards innovation as an easy panacea. Just like mistake some businesses make to seek growth for the pure sake of growth.
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