Prinnovation

Prinnovation, or PR + innovation, is innovation for the sake of PR only.

This could be minor often spurious or unnecessary variations on product features such as electric mechanised room smell dispensers for the slovenly.

Or unwanted services like nuisance “customer service” calls which are nothing more than intrusive touts, and hotels that put those weird “this toilet has been sanitized for your enjoyment” sashes around their toilets.

(Yes yes I realise it could also mean innovation in the field of PR. But I shall bite my tongue…)

3 comments on “Prinnovation”

1. Benedict said:
   

   I’m not so kind. I call it “Dumb Marketing”

   

   
   29 April 2009 at 2:50 pm
2. Zern said:
   

   Scarlett Thomas in her book PopCo had even less kind things to say about marketing:

   “It is all dishonest. We are all twenty-first-century con artists. Marketing, after all, is what you do to sell people things they don’t need.”

   And

   “Marketing is what gives value to things that do not have any intrinsic value.” Now this is worth some reflection.

   
   2 May 2009 at 2:38 am
3. Benedict said:
   

   Sadly, in many cases, I think Scarlett is right.

   In a good world though, marketing is working out what the market needs and letting it know when the solution is available. Customers should flock to purchase it without any flim flammery from the seller.

   

   
   2 May 2009 at 11:13 am

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