Are you trying to compete with everyone?
Trying to compete with everyone is like trying to appeal to everyone.
If you are operating on the assumption that everyone is your customer, then you will fall into the trap of thinking that everyone is your competitor.
Your competitor may not be realistic. As a single person I cannot possibly compete with multinationals like IDEO at producing equivalent quantities of thinking and writing!
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Are you a solopreneur doing it on your own? Read my articles on Flying Solo.
Are you a small to medium-sized business leader or decision maker? Read my articles on Kochie’s Business Builders.
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