eicolab: design thinking for business innovation

Small change, big improvement

When I had the occasion to indulge in room service at a hotel recently, my club sandwich came covered with this:

If the designer had only rotate the vent 180°! That would have made for a much nicer outcome, don’t you think?

The possibility was there. But the designer did not see it. Alas!

(But then again, given the two finger holes, one should perhaps question the necessarily of the vent.)

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