Who says you can’t innovate sideways from your core business?
Nicholas Car, author of Does IT Matter? thinks so. Read his thoughts in The Strategic Value of Complements.
It takes the ability to join the dots from your business’ rear-view and the uncharted vision of the future-view; and to look sideways (as well as ahead).
Knowledge of your market (rear-view). What has happened before. The path you have been on.
Vision to see ahead (future-view). What could happen. Where your current path could lead.
Sideways – alternatives as you branch forward.