This fun little ad epitomises "play" to me. It is that sense of continual wonderment at the world, of newness, of conscious engagement with the smallest of things, and the simplest of the stuff that surrounds us. It is being awake to the moment.
You want to be more innovative, more creative? Try and live like this everyday. You will see the world, and your challenges, in a whole new light. And maybe realise how mad the business-as-conventional world is much of the time!