This was painting on hoardings around a shop under renovations in Singapore. It took a second to process - the first character is "cow" in Chinese. But the sign uses the sound of that character in combination with the second word to communicate the message.
Cow in Mandarin is pronounced "neu".
Clever huh?!
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Filed under: Communications, Human Nature
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| Cite | |
| Title: | "New Look" |
| Author: | Liew, Zern |
| Blog Title: | Thoughts at the intersection of Design, Business, Technology, and Applied Psychology |
| Date: | 19 May 2008 |
| URL: | https://eicolab.com.au/2008/new-look.html |
