I have often talked about how we don’t really pay for the actual/real/whole cost of most of the goods we consume. The actual/real/whole cost is distorted by mass production, government subsidisation, trade arrangements, currency exchange etc.

So this price for Jello actually shocked me. The price shown is in Singapore dollars. This is roughly equivalent to $16.59 AUD or $11.29 USD.

That price gets you 6 single-serve tubs of artificially flavoured Jello – a brand of gelatine-based jelly. WTF?!!

Maybe this is the real cost of making and shipping Jello from the US to Singapore? Can you imagine what if would be like to pay for the real cost of making and shipping food around the world? Would it change our consumption patterns?