Here's a screengrab of Yahoo's horoscopes page.

Does the headings sum up the universal set of core emotive drivers for humans? (At least those of us fortunate enough to live in communities where we can afford to worry about our lucky numbers and not whether we will have food...)

We all want to know what lies ahead generally; and specifically what lies in store for our love life and jobs/money situation.

No surprise that common sales techniques involve: promises for good futures, sex, and easy money...