The following quote from “The Power Of Intention – Learning To Co-Create Your World Your Way” Dr. Wayne W. Dyer is worth meditating on:

“falling in love with what you are offering, and then selling your love … to potential customers.”

Do you love what you do?
What do you love most about what you do?
Do you love your customers?

The Aurum is a “molecular cuisine” eatery in Clarke Quay in Singapore.

The décor – a hospital theme complete with surgical lamps as feature lighting – is somewhat disturbing (to me anyway, as an eatery); but nonetheless consistent and well executed. I have been told that food and drink is served in surgical ware, and around the steel surgical tables, patrons are sat …

While at lunch one day, I saw a young woman and her friend carefully applying a sheet of transparent contact (self-adhesive vinyl/polypropylene) onto the lid of a laptop.
This was clearly something sold as a “laptop protector”, as evidenced by the discarded packaging sitting on the table.

Is this like leaving the plastic wrapping on your new couch? Or putting cling wrap around your remote control? Of course, …

This wonderfully refreshing article by Trish Weston provides nourishing food for thought as we head into the weekend.

Definitely worth a read.

DHL is running an ad that showed how they help bring the F1 to different locations around the world - a most worthy exemplar of their logistics capabilities indeed. The ad is beautiful to look at, the message is clear, and the emotions come through.

One line of the narrative struck a chord with me:
“The hours are long, the pace relentless. In other words, the best job in the …

In the front page piece on the paper version of Today 24 Sep 2008:

Just one day after a hotline number was announced [in response to the Chinese contaminated milk products scare] for consumers to call, the Agri-Food and Veterinary Authority (AVA) received 380 calls and 400 emails.

Singaporeans appear to prefer emails over phone calls when looking for information, even when faced with a potentially panicky situation …

Television programs here in Singapore are censored for (amongst other things) rude words. Swear words are fairly consistently muted out, even in late night shows.

This can make for very strange viewing – the rap tune on a ad became a surreal experience in stuttering for example. I also have since discovered my brain’s previously untapped ability to immediately insert the most extreme swear word when ever I …

E.piphanies - worth a look, and a think. Share yours!

This Discovery Channel ID piece always makes me feel good.

And there is nothing in it that is in-your-face about the product (ie the Discovery Channel). The focus is primarily on the emotions and the positive message. It takes confidence to do something like this. And a clarity about the vision of the organisation, what it stands for, …

Ok, I agonised over whether or not I should post this. On one hand, we all know disasters can and do happen even with the best planning. On the other hand, the fail in this instance was so unbelievably … well … inept that it defied … um … belief.

I was at an advertising awards event recently. The majority of the work shown was commercials made for TV …