Sandwich fail

When a sandwich de-sandwiches itself on contact, is it still a sandwich?

I am not at all adverse to generous sandwich fillings. But when it no longer holds together, when you can no longer hold it without it spilling its guts, when you cannot cut into it without extruding all the filling, the whole affair becomes a usability problem.

And it is also false advertising to boot. I contend that a sandwich is “yummy stuff held between slices of bread” and that usability means it can be eaten without the insides falling out.

What does this have to do with business or creativity? Dunno.

One comment on “Sandwich fail”

1. Tanneke Zeeuw said:
   

   I think v relevant – Pret á manger in the UK built a business on improving and filling the sandwich whilst keeping it a sandwich!

   (comment via email)

   
   21 October 2008 at 12:15 pm

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