eicolab: design thinking for business innovation

Visually consistent, but not quite congruent

The Aurum is a “molecular cuisine” eatery in Clarke Quay in Singapore.

The décor – a hospital theme complete with surgical lamps as feature lighting – is somewhat disturbing (to me anyway, as an eatery); but nonetheless consistent and well executed. I have been told that food and drink is served in surgical ware, and around the steel surgical tables, patrons are sat in golden wheelchairs. Of course.

And the congruency fail? Their premises is NOT wheelchair friendly!!!

(And while we are on the subject of restaurants, this is just weird. Is this sustainable differentiation at work?)

Possibly Related Posts

One comment on “Visually consistent, but not quite congruent”

  1. Craig said:

    Disgusting. It’s time that food regains the focus rather than novelty decor.

Leave a Comment

Noticeboard

Cubicle CommandoBuy my book - 30% off and free shipping within Australia; 15% off and free shipping worldwide!

flyingsolo.gifAre you a solopreneur doing it on your own? Read my articles on Flying Solo.

Are you a small to medium-sized business leader or decision maker? Read my articles on Kochie’s Business Builders.

squidooicon.gifMy evolving Squidoo lenses summarise the key themes and thinking behind my work.

twitter.jpg Follow me on twitter.

Locations of visitors to this pageVisitor locations: click for details.