In Odd We Trust
Spotted a book by Dean Koontz recently, entitled In Odd We Trust.
What a brilliant catchphrase for innovators every there!
An odd way of looking at and thinking about the world is one way to generate unusual ideas. See my post on Pork Mall – especially the comments – for a real life illustration of several different ways of looking at the same situation: engage with the odd, or impose the conventional.
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