eicolab: design thinking for business innovation

A 16-hour clock

16-hour-clock.gif

I spotted a rather nice looking simple desk clock in a local homeware store over the weekend. It was a rectangular white box with a square cross section. The face was made up of numerals formed by a matrix of bright white LED bulbs. All rather understated and nice looking.

The problem was on the back. There was a sticker which said: “Do not turn on for more than 16 hours a day.”

The sales assistant said this was to save power and increase the lifespan of the (presumably irreplaceable) LED bulbs.

It’s a f***ing clock for crying out loud!

How much more ridiculous can blind consumerism and such stupid anti-design go?

And no, I did not bother trying to find out if I had to reset the time each time I turn it back on again.

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