Covering all bases in your tagline

A saw a truck today belonging to a cosmetics company. The tagline painted under their logo was “The science and nature of keeping you young”.

The cosmetics industry appears to be divided into the science and all-natural camps. A tagline like this struck me as an attempt to cover all bases.

Consider this tagline: “Eat all you can and still lose weight.”

Not very believable is it?

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