Artists in residence; in corporations

In a long conversation with Anita Kapoor yesterday about creativity and innovation in Singapore, we touched on the topic of the government’s interest in encouraging businesses to get involved with the arts.

One idea that appeared was this: artist in residence programmes within corporations.

Businesses do buy art. So why not buy an artist?

The really interesting, meaty part of this is: how can a business leverage the raw creativity of an artist to somehow improve how it functions or be; beyond just a shallow marketing exercise?

Is there anyone or any business our there who wants is interesting in exploring this idea?