Having a CSR manager is only the first step

A business’ CSR (Corporate Social Responsibility) values, like its culture, is an Across, not an Up-down vertical silo. CSR is part of a business’ culture – whether it is present or not.

The ideal for CSR is to have CSR practices – and I am not just referring to the donate money to charity part – integrated Across a business’ vision, goals, everyday practices and brand promises.

Some businesses are starting to employ CSR managers. This is a great first step.

But there is a clear and present danger still of management seeing CSR as a compartmentalised/siloed activity. Perhaps a more Across position like Manager for Culture and Personality is more appropriate?

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