eicolab: design thinking for business innovation

Confusing list

In high-traffic, information-dense environments like a train station, signs need to be clear and simple. The faster customers can get the message, the more quickly they can move on. Making customers think slows everyone down and adds confusion.

This sign spotted on a Singaporean train station is unnecessarily complex. The two uninterrupted services should not have been on the list of unavailable services.

technical-fault-list.jpg

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