McDonald’s Nudie

I spotted these McDonald’s custom-packaged Nudies when flying out of Sydney almost a month ago. While this is hardly an unusual practice, I was surprised at the low quality of the McDonald’s Nudie packaging.

The colours look wrong, the deep-etching is bad, and the printing is low resolution.

I wonder how this affects the perception of the Nudie brand? The quality is not what I associate with Nudie at all. Is this yet another example of short-term profiteering at the expense of the health of the brand over the longer term?

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