Heath Ledger + Google Adwords + scientific research

Like the honourable Japanese whaling luncheon meat type of research, this one involved death.
Unlike the honourable Japanese whaling luncheon meat type of research, this one is not edible.

My friend Stilgherrian has an interesting experiment going involving the bits mentioned in the title. As per usual, it comes with great observations, is well written, and is illustrated to boot. See:

Lessons from tacky Heath Ledger jokes, Day 1

Heath Ledger spikes my website, Day 1

Heath Ledger spikes my website, Day 2

Heath Ledger spikes my website, Day 3

Heath Ledger spikes my website, Day 4

Heath Ledger spikes my website, Day 5

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