Os Guiness identified the following in his book Long Journey Home:
A clear sense of personal identity.
A strong sense of personal mission.
A deep sense of life’s meaning.
Translating this into a business context (where business is a major tool for self actualisation) I proposed the following:
A clear brand identity founded on a coherent alignment of beliefs and actions.
A strong cause/purpose powered by passion and dreams.
A deep sense of participation in and contribution to humanity and/or some greater good beyond the self.
He stresses the importance of a driving purpose, a cause for our lives: “Only a higher purpose … can inspire us to heights we know we could never reach on our own.”
From Os Guiness’ Long Journey Home: A guide to your search for the meaning of life. Page 2. ISBN 1-57856-846-3.
