Only your wallet can tell the difference

I just saw a car ad on TV. It showed two identical 4WDs side by side. One was labelled "2007", the other "2006".

The premise of the ad was: the 2006 model is great value because you can't tell it apart from the 2007 model and it is so much cheaper.

This of course prompted the question: if no one can tell the difference between the 2006 and 2007 models, why bother making and selling a 2007 model?

Could this be yet another cynical and wasteful exercise in greed?

Cite
	Title:	Only your wallet can tell the difference
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	6 January 2007
	URL:	https://eicolab.com.au/2007/only-your-wallet-can-tell-the-difference.html