If I were looking for an SUV today. I totally love their Save the Rhino TV commercial.
It still showed the product doing its thing - and actually in aid of a genuine worthwhile cause. (Suzuki is donating part proceeds from each sale to save the black rhino and the tassie devil.)
How refreshing it was not to see yet another super-preened yuppy dude in his super-clean, super-polished, member-extending SUV driving around at breakneck speeds on realistically empty inner city streets.
How nice it was to see an SUV that was dirty and dinged and totally and unpretentiously in its environment.
Well done Suzuki!