“Here is an interesting thought: place an ad in the personals and see if anyone will date your company.” wrote Stefan Engeseth in ONE.

Business is personal. Think of your business as a person. Find a hour or so in your week and write a personals ad for your business. Who do you think this ad will attract? Who don't you want to attract? Why is your business attracting or repelling certain people?

If nothing else, this gives you the excuse to trawl through some personal ads online!