eicolab: design thinking for business innovation

The beauty of a simple crate

I spotted this beautiful collapsible crate on the weekend in K-Mart. It is an exquisite piece of design and manufacturing.

There was no fancy packaging or pretentious product branding. It was simply shrink-wrapped with a single stuck-on barcode. The only way you could tell what it was was by the pricing label on the shelf! And yet - it is so self contained, so honest, so “this is a spade”… I love it!

It comes flat as shown in the top left photo below. When you lift the handles (folded into the back as shown on the top right photo below), the whole thing pops up into a crate! Magic.

crate1.jpg

Every part folded neatly and fitted together. The tooling on the mould was very well done with no daggy bits of plastic hanging off the joints and seams - as is often the case with cheap stuff.

Someone has invested rigorous thought into this simple little thing. This is craftsmanship. This is mastery. And I want to know who designed it!!! And it cost $4. Someone really gave a damn for $4. I take my hat off to you.

Possibly Related Posts

4 comments on “The beauty of a simple crate”

  1. eicolab: creative strategies for business innovation said:

    [...] got this nice collapsible crate not to use as a crate, but rather as a laptop [...]

  2. eicolab: design thinking for business innovation » Blog Archive » A crate is not a crate said:

    [...] Directorial distractions Fostering creativity And the answer is: creativity! « The beauty of a simple crate The Golden Compass - we are the choices we make [...]

  3. (Mrs)Ethel Pepper said:

    How big is it and can I buy one?

  4. Zern said:

    It’s about the size of an archive box. I got mine from K-Mart in Chatswood Chase NSW. Although they don’t seem to stock it any more.

Leave a Comment

Noticeboard

Cubicle CommandoBuy my book - 30% off and free shipping within Australia; 15% off and free shipping worldwide!

flyingsolo.gifAre you a solopreneur doing it on your own? Read my articles on Flying Solo.

Are you a small to medium-sized business leader or decision maker? Read my articles on Kochie’s Business Builders.

squidooicon.gifMy evolving Squidoo lenses summarise the key themes and thinking behind my work.

twitter.jpg Follow me on twitter.

Locations of visitors to this pageVisitor locations: click for details.