Customer participation
Penguin has a series of books with blank white covers. You can design your own covers. Express yourself. Turn one into a unique gift and so forth.
Some customers will enjoy this level of customisation and participation. So how can you adapt this to your business?
Many examples exist in the tangible products world – you can buy “draw on me” versions of mugs, mouse mats, t-shirts and fridge magnets. The interesting question is: how will this apply in the intangible services world?
Mobile phone plans offer this type of engagement. Customise a plan to suit your lifestyle. Look at all the options we have…
Can you think of any more examples?
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Hmmmm……
1) Choose your own wife along with a large dowry(Indian cattle market style) where women are paraded and decked with jewellery in front of men.
2) Desinger cats and dogs: There is lady is Surry Hills who paint her dogs daily and then puts them in front of Salon.
3) Designer Babies: Engough said.
Designer babies – that would be a killer product.
As long as it also comes with a fashion-change return/update warranty. When the look/color/shape of your designer baby is no longer fashionable, you can trade it in for a new one or get it surgically updated for free. Limited to 10 changes of course. Then it is off to the cat food factory…