Selling blenders…
“Boring!!!” I hear you say. Who gives a blip about blenders, right? I certainly have not thought about one at all until now.
Have a look at this excellent viral marketing idea: http://www.willitblend.com/
How’s that for a sustained marketing campaign that cost next to nothing compared to your usual buy ad-spots for glossy perfect ads approach.
I know which blender I am getting next…
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A similar technique is used by a company in Oregon which makes industrial-scale shredders. A big yawn normally. But they’ve posted a gallery of videos of their machines in action, including one which can turn three dishwashers into ragged shards in ten seconds.
I posted some lessons from this, to which I’d add: “If you’re triggering that emotional response, laughter is a good one to try for.”