Logo marks categorised by type
The marks of the top 1,000 companies in America can be roughly categorized as follows:
35% are purely typographic
27% are initials
14% integrate typography with a graphic
13% are pictorial
11% are abstract
From The Art of Looking Sideways by Alan Fletcher. ISBN978-0-7148-3449-8.
Possibly Related Posts
Leave a Comment
Noticeboard
Buy my book - 30% off and free shipping within Australia; 15% off and free shipping worldwide!
Are you a solopreneur doing it on your own? Read my articles on Flying Solo.
Are you a small to medium-sized business leader or decision maker? Read my articles on Kochie’s Business Builders.
My evolving Squidoo lenses summarise the key themes and thinking behind my work.
Follow me on twitter.
Visitor locations: click for details.